[{"id":170716332111,"handle":"all","updated_at":"2026-05-01T21:09:26+10:00","published_at":"2020-05-28T13:18:02+10:00","sort_order":"manual","template_suffix":"shopall","published_scope":"web","title":"All Products","body_html":"","image":{"created_at":"2020-05-28T14:44:09+10:00","alt":null,"width":1081,"height":1081,"src":"\/\/jackandjillkids.com.au\/cdn\/shop\/collections\/Website_2020_3_Brand_Banner_1.png?v=1744172023"}},{"id":444006793474,"handle":"baby","updated_at":"2026-05-01T21:09:26+10:00","published_at":"2025-01-15T06:28:39+11:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Baby","body_html":""},{"id":411536228610,"handle":"ecocert-products","updated_at":"2026-05-01T21:09:26+10:00","published_at":"2023-11-22T16:43:45+11:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Ecocert Products","body_html":""},{"id":170045472847,"handle":"jack-n-jill-kids","updated_at":"2026-05-01T21:09:26+10:00","published_at":"2020-05-21T15:08:11+10:00","sort_order":"manual","template_suffix":"all","published_scope":"web","title":"Jack N' Jill","body_html":"","image":{"created_at":"2021-08-24T12:14:51+10:00","alt":null,"width":1901,"height":661,"src":"\/\/jackandjillkids.com.au\/cdn\/shop\/collections\/JnJ_NPD_Socials-04_33bfd6fc-7318-4b5d-babe-b8b07e3432d0.png?v=1629771291"}},{"id":394006167810,"handle":"jack-n-jill-toothpaste","updated_at":"2026-05-01T21:09:26+10:00","published_at":"2022-04-21T11:08:28+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Jack N' Jill Toothpaste","body_html":""},{"id":260681302095,"handle":"jeng-all-except-pluxe-caddy-jnj-bios","updated_at":"2026-05-01T21:09:26+10:00","published_at":"2021-03-17T12:42:56+11:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"jeng-all except pluxe caddy jnj bios","body_html":""},{"id":171862097999,"handle":"jnj_toothpaste","updated_at":"2026-05-01T21:09:26+10:00","published_at":"2020-06-25T09:40:35+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"jnj_toothpaste","body_html":""},{"id":444006727938,"handle":"kids","updated_at":"2026-05-01T21:09:26+10:00","published_at":"2025-01-15T06:28:09+11:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Kids","body_html":""},{"id":394005774594,"handle":"natural-toothpaste","updated_at":"2026-05-01T21:09:26+10:00","published_at":"2022-04-21T10:52:32+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Natural Toothpaste","body_html":""},{"id":170715447375,"handle":"oral-care","updated_at":"2026-05-01T21:09:26+10:00","published_at":"2020-05-28T13:18:02+10:00","sort_order":"manual","template_suffix":"all","published_scope":"web","title":"Oral Care","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 data-mce-fragment=\"1\"\u003eNatural Oral Care\u003c\/h1\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWe love teeth. And we love feeling well. A healthy mouth full of healthy teeth is a wonderful thing, and we can keep it that way with the right habits and the best products. We know that habits are hard to break, so we try to make sure to create GOOD habits!\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eA Better Kids Oral Care Routine\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWe start young with \u003ca href=\"https:\/\/wellbeingisland.com.au\/collections\/jack-n-jill-kids\"\u003eJack N’ Jill\u003c\/a\u003e; as soon they have a tooth to clean we’re on it. Even before our little ones understand why we brush, we give them an unforgettable experience, day and night, with the best tasting (safe if swallowed) toothpaste under the sun. Fussy? Packed with xylitol, we have 9 different super yum flavours! All are ECO-CERT verified so you know they’re safe). The best kids toothpaste brand in the world also makes the best kids toothbrushes (of course!).\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eJack N’ Jill eco-friendly and compostable Bio-Toothbrushes are super soft and simple to use. Our \u003ca href=\"https:\/\/wellbeingisland.com.au\/products\/tickle-tooth-sonic-toothbrush-0-6yrs\"\u003eTickle Tooth Sonic brush (0-6yrs)\u003c\/a\u003e is specifically designed for tiny teeth and mouths and even comes with an inspection light so you can see how you’re going whilst you brush their teeth! \u003ca href=\"https:\/\/wellbeingisland.com.au\/products\/kids-electric-musical-toothbrush-buzzy-brush-3-yrs\"\u003eJack N’ Jill Buzzy Brush\u003c\/a\u003e is the world’s coolest electric rotary brush which sings to your child for 2 minutes whilst they brush. Fun!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/wellbeingisland.com.au\/products\/silicone-toothbrush-stage-2\"\u003eJack N’ Jill Silicone Toothbrushes\u003c\/a\u003e provide a complete set of brushes suitable from the very beginning. Medical Grade silicone is pure and easy to clean, perfect for babies and toddlers.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFlossing is super fun with \u003ca href=\"https:\/\/wellbeingisland.com.au\/products\/fairy-floss-dental-floss-30-pack\"\u003eJack N’ Jill Fairy Floss\u003c\/a\u003e Picks! Individually wrapped and easy to fit in a pocket or school bag these biodegradable marvels are simply magic!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/wellbeingisland.com.au\/products\/natural-teething-gel-15g\"\u003eJack N’ Jill Natural Teething Gel\u003c\/a\u003e provides gentle relief when they need it most - using calendula and chamomile and a soothing gel base whilst avoiding harsh chemicals. Mild vanilla tastes yum!\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eHealthier, Safer \u0026amp; More Natural Oral Hygiene\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIt’s not just kids that have all the fun, The \u003ca href=\"https:\/\/wellbeingisland.com.au\/collections\/nfco\"\u003eNatural Family Co.\u003c\/a\u003e is our ‘all ages’ oral care brand and is best known for pioneering the biodegradable and compostable toothbrush! Soft bristles as recommended by the dentist and a silky smooth mouthfeel, come in all the great colours.\u003c\/p\u003e","image":{"created_at":"2020-05-28T13:50:14+10:00","alt":null,"width":1901,"height":661,"src":"\/\/jackandjillkids.com.au\/cdn\/shop\/collections\/Website_2020_Banners-08.png?v=1590637815"}},{"id":444006760706,"handle":"toddler","updated_at":"2026-05-01T21:09:26+10:00","published_at":"2025-01-15T06:28:30+11:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Toddler","body_html":""},{"id":444193145090,"handle":"toothpaste","updated_at":"2026-05-01T21:09:26+10:00","published_at":"2025-01-18T06:10:52+11:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Toothpaste","body_html":""}]
["Ecocert","Jack N' Jill Kids","Oral Care","Toothpaste"]
Millions of kids choose Yum! Millions of parents choose Safe.
This mild gel formulation is fluoride free and suitable from 6 months (when bubs first teeth usually come through). Thoughtfully formulated with comfort in mind, our toothpaste offers a gentle, mild-tasting and no-foaming brushing experience that can help make daily oral care feel more manageable and less overwhelming for children with sensory needs. We all know little kids don't know how to spit - Jack N' Jill Natural Certified Toothpaste is safe if swallowed when used as directed. It tastes so good, kids will actually WANT to brush their teeth!
Benefits:
Scientifically formulated with 40% xylitol and silica, this fluoride-free children’s toothpaste gently cleans and polishes teeth and helps remove plaque with regular brushing. It is recommended that your child learns to brush their teeth after each meal to help develop good oral hygiene habits. Jack N’ Jill fluoride-free toothpaste offers gentle care for little gums. Ideal for babies, toddlers and kids 6 months and up.
Jack N’ Jill Natural Certified Toothpaste is proudly COSMOS NATURAL certified by Ecocert, a globally recognised International Standard for certification of natural products.
Dentists recommend brushing teeth twice daily to help remove plaque as part of maintaining good oral hygiene.
Relative Dentin Abrasivity (RDA) is 15 - Low abrasivity.
• Safe if swallowed when used as directed • High in xylitol (40%) • Silica for gentle removal of plaque • Suitable from 6 months + • Made in Australia • Vegan, Gluten Free, Fluoride Free, SLS Free, Dairy Free, Sugar- Free, No artificial colour • BPA free tube with safety seal and easy open flip top cap
If you have ever been challenged when trying to brush your little one's teeth, we feel your pain - you're not alone! Toddlers and kids don't have any appreciation of why we brush our teeth, but they do know when something 'tastes spicy'. Jack N' Jill Natural Certified Toothpaste tastes so yummy that you will probably need to put it out of reach in between brushing times. We're serious! Toothbrushing time in your bathroom will be transformed - even with the fussiest of kids! Make toothbrushing easy with Jack N’ Jill Natural Certified Toothpaste — gentle and safe for little teeth.
INGREDIENTS
Aqua (Purified Water), Xylitol, Glycerin (Coconut derived), Silica, Xanthan Gum, Potassium Sorbate, Citric Acid. 99.8% Natural origin of total.
COSMOS Natural certified by Ecocert Greenlife according to the COSMOS standard.
This ingredient list is subject to change. Please refer to the product label for the most accurate list for each individual product purchased prior to use.